Pricing Strategy Workshop

Pricing Strategy Workshop — Digital Workbook

Stop Underpricing.
Start Earning What You’re Worth.

A self-paced workshop for freelancers and consultants who want to calculate their real minimum rate, build a 3-tier offer, and raise prices without losing clients.

Get Instant Access — $97 See what’s inside

One-time payment. Instant PDF download. 14-day money-back guarantee.

The problem

Underpricing isn’t a negotiation problem.
It’s a system problem.

Most freelancers and consultants don’t underprice because they lack confidence. They underprice because they have no formula — so they guess, they round down, and they stay stuck.

01
One flat rate

You quote the same number to every client and wonder why some say yes immediately while others walk.

02
No rate increase in 2+ years

Your costs have gone up. Your skills have grown. Your rates haven’t moved.

03
Clients who push on price

You cave because you don’t have a script. You discount because you don’t have a minimum.

04
A close rate that’s too high

If 90% of prospects say yes, you’re not pricing like a professional. You’re pricing like you’re afraid.

The math

What underpricing actually costs you per year

A consultant billing 80 hours a month at $75/hr when their real market rate is $110/hr is losing $33,600 a year. Not because they lack skill — because they lack a system for pricing what they’re worth.

The workshop pays for itself if you raise your rate by even $5/hr and bill 20 hours a month. That’s $1,200 in recovered income in the first month alone.

Illustrative example — 80 hrs/month
Current rate $75 / hr
Market rate (MVR estimate) $110 / hr
Monthly billing (80 hrs) –$2,800
Annual underpricing loss –$33,600
This workshop costs $97

* Based on the difference between $75 and $110/hr at 80 hrs/month × 12 months. Your numbers will differ.

The solution

A pricing system. Not a mindset seminar.

The Pricing Strategy Workshop gives you a repeatable, formula-based approach to pricing — one you can apply immediately and revisit every time you take on a new client or service line.

No theory. No “charge your worth” platitudes. Just the worksheets, formulas, and scripts that tell you what to charge and how to defend it.

Your Minimum Viable Rate

Calculate the floor below which you cannot go without losing money — based on your real cost structure, not a guess.

A 3-Tier Offer Menu

Stop presenting one price. Build a menu that anchors perception and steers buyers toward your preferred tier without negotiation.

A Rate-Raise System

A step-by-step process for announcing higher rates to existing clients — with the exact email sequence and objection scripts included.

Inside the workshop

6 modules. Each one is a working session.

Every module includes a worksheet you complete as you go. By the end, you have a fully built pricing structure — not just notes.

The Underpricing Audit
Diagnose exactly where and by how much you’re undercharging. Score your current pricing against 12 benchmarks to see your exposure before you build anything new.
self-assessmentworksheet
Worksheet
Minimum Viable Rate Formula
Build your MVR from the ground up: business costs, personal income target, tax load, and billable hours. Produces the exact floor below which every project costs you money.
formulaworksheetcost model
Worksheet
Cost Recovery & Value-Based Pricing
Move beyond cost-plus into value-based pricing: how to quantify client ROI, frame your price against the outcome instead of your hours, and anchor perception upward.
pricing theoryroi anchoring
Worksheet
3-Tier Pricing Architecture
Design a Good / Better / Best offer menu that does the selling for you. 73% of buyers choose the middle option — this module shows you how to build the menu so that choice works in your favor.
offer designtemplateconversion
Template
Raising Rates Without Losing Clients
A step-by-step system for announcing rate increases to existing clients: the right notice period, the right framing, and how to handle every response — including silence.
client managementemail scripts
Scripts
Scripts, Objections & Proposal Template
Word-for-word scripts for the 5 most common pricing objections. Plus a proposal template built around ROI anchoring — structured to make your rate look like the obvious, risk-free choice.
objectionsproposalscripts
Template
Included bonuses

Everything you need to implement immediately.

Four resources bundled into the same download. No upsell required.

Bonus 1

MVR Calculator (Google Sheet)

Pre-built spreadsheet that runs the Minimum Viable Rate formula. Enter your numbers; it outputs your floor rate and a monthly income projection at every pricing tier.

Bonus 2

Rate-Raise Email Sequence

Five ready-to-send emails for announcing a rate increase to existing clients — written for different relationships and timelines, from a 30-day notice to an immediate increase.

Bonus 3

Objection Scripts Cheat Sheet

Single-page reference card with the five most common pricing objections and a word-for-word response to each. Print it and keep it next to your laptop before every call.

Bonus 4

ROI-Anchored Proposal Template

A proposal structure that leads with client outcome before revealing price — reducing sticker shock and making your rate the most logical option on the page.

Pricing

One price. Lifetime access. No subscription.

One-time payment — instant PDF download

Pricing Strategy Workshop PDF (6 modules)
MVR Calculator spreadsheet
Rate-Raise Email Sequence (5 templates)
Objection Scripts Cheat Sheet
ROI-Anchored Proposal Template
Immediate access after purchase
Get Instant Access →

14-day money-back guarantee. No questions asked.

At $75/hr, raising your rate by $5 and billing 20 hours this month recovers $1,200. This workshop costs $97.

Common questions

Before you decide

Will this work for my industry?
Yes. The Minimum Viable Rate formula and 3-tier framework are industry-agnostic — they work for graphic designers, marketing consultants, software developers, coaches, copywriters, accountants, and any other service provider who bills by project or retainer. The objection scripts cover industry-specific variations.
What format does this come in?
The main workshop is a PDF you download immediately after purchase. It’s printable and designed to be worked through with a pen — the worksheets have space to fill in your own numbers. The MVR Calculator is a Google Sheet with a link included inside the PDF.
How long does it take to complete?
Most people complete the core modules in 3–4 hours across two sittings. You can go faster if you have your business numbers to hand. Module 4 (3-Tier Pricing Architecture) and Module 6 (Scripts) are the most actionable and can be applied the same day.
I’m just starting out. Is this for me?
It’s most valuable if you already have at least a few clients and are billing consistently. If you’re pre-revenue, the MVR formula and offer architecture are still useful to set your rates correctly from the start — but you’ll get more from it once you have real numbers to plug in.
What’s the refund policy?
14-day money-back guarantee, no questions asked. If you go through the workshop and it isn’t what you needed, email the address on your receipt and you’ll get a full refund within 2 business days.
What’s MetricSuite.tools?
MetricSuite.tools is a toolkit for small business owners and independent professionals — calculators, workbooks, and financial templates covering invoicing, bookkeeping, and business tracking. The Pricing Strategy Workshop is part of the MetricSuite product library. Browse all tools →
Also from MetricSuite.tools

More tools for independent professionals

Workbook

Bookkeeping Workbook

Monthly income, expenses, and profit tracking for small businesses and freelancers — no accounting software required.

View → Template

Invoice Generator & Log Sheet

Professional invoice template plus an outstanding-balances tracker. Know exactly who owes you what and when.

View → Workbook

Travel Money Command Center

Track currency, manage multi-currency budgets, and record spending across international trips and client work abroad.

View →